presents

Friday 18th May 2018
2pm - 6pm
KPMG Office - Causeway Bay

Millennial Masterclass

Strategies to win the hearts and minds of new generational customers

Inside Retail Academy is on again this May bringing together retailers, experts, technology and industry partners to collaborate, share, educate and transform our mindsets to connect with a millennial customer, understand their behaviours and how retailers and organisations can engage with the market effectively.

Event Details

Friday 18th May
2pm – 6pm
KPMG – Level 23, Hysan Place, 500 Hennessy Road, Causeway Bay – Hong Kong

HK $499

Gold Sponsor

Silver Gold Sponsor

Partners

Millennial Masterclass

Strategies to win the hearts and minds of new generational customers

Inside Retail Academy is on again this May bringing together retailers, experts, technology and industry partners to collaborate, share, educate and transform our mindsets to connect with a millennial customer, understand their behaviours and how retailers and organisations can engage with the market effectively.

  • Through the Academy ½ day Masterclass being hosted at KPMG you will learn
  • What Millennials really think about retailers.
  • Case studies of break-through campaigns which turned millennials into customers.
  • How millennials are embracing new lifestyles and why that might impact buying behaviour.
  • How technology and social media dictate new generational behaviour.

Featured Speakers

Agenda

1.15:  Registrations & Networking.

1.45:  Welcome address

1.50: Millennial Overview: A demographic update on Millennials and other rising generational groups and their impact on retailing and brands.

2.30: Millennial Forum

Listen to 15 Millennials answer questions posed by a moderator and from the floor and get real, unscripted feedback on retail brands, online retail attitudes and in-store experiences. Learn more about how Millennials’ values differ from previous generations and why they do – or don’t – want to engage with your brand.

3.30: Coffee break

3.45:  The good, the bad and the ugly: How different brands have targeted millennials in advertising and marketing communications – witness successes and failures.

4.15: Case studies, including how a designer and fashion brand created was created almost overnight by targeting Millennials through social influencers; successful implementation of technology to drive purchasing behaviour across different channels; and a local startup which believes it offers a solution which can change the way Millennials live.

5.30: Interactive panel discussion

6.00: Meeting the challenge. Our closing speaker from a major brand puts the challenge into perspective.

6.20pm: Cocktails