1:15pm: Registrations & Networking.
2:00pm: Welcome address: Anson Bailey, Head of Consumer & Retail, ASPAC, KPMG. Our MC for the afternoon
2:15pm: Who millennials listen to. Ashley Galina, founder of social media agency Alarice and resources & training company ChoZan explains about how millennials engage with brands through social media and are influenced by Key Opinion Leaders.
2:45pm: The importance of Millennial Employee Engagement and the impact on your Customer Experience – Fyiona Yong, Millennial coach. How the millennial employee experience impacts your customers. Perceptions and misconceptions about millennials. How millennials redefine employee engagement in the workplace. How to design a generational inclusive workplace.
3:15pm: Millennial Forum
Listen to 15 Millennials answer questions posed by a moderator and from the floor via sli.do and get real, unscripted feedback on retail brands, online retail attitudes and in-store experiences. Learn more about how Millennials’ values differ from previous generations and why they do – or don’t – want to engage with your brand. Moderator: Tiffany Lung
4:15pm: Coffee break
4:35pm: A ‘fireside chat’ with Pieter Paul Wittgen, former COO and co-founder of Grana and now CEO and co-founder of Olasso. Pieter will draw on his experience of how retailers can deliver exceptional customer engagement millennials, both online and offline.
5:10pm: Music to their ears: How soundtracks influence millennials’ shopping behaviour in-store. John Chan, Business Development Manager with Axis.
5:30pm: Beyond Millennials: Retail Z: The Generational shifts driving technological change and adaptation in retail. – Philip Wiggenraad.
6:00pm: Closing comments
*Note: Agenda subject to change due to circumstances beyond our control.