1.15: Registrations & Networking.
1.45: Welcome address
1.50: Millennial Overview: A demographic update on Millennials and other rising generational groups and their impact on retailing and brands.
2.30: Millennial Forum
Listen to 15 Millennials answer questions posed by a moderator and from the floor and get real, unscripted feedback on retail brands, online retail attitudes and in-store experiences. Learn more about how Millennials’ values differ from previous generations and why they do – or don’t – want to engage with your brand.
3.30: Coffee break
3.45: The good, the bad and the ugly: How different brands have targeted millennials in advertising and marketing communications – witness successes and failures.
4.15: Case studies, including how a designer and fashion brand created was created almost overnight by targeting Millennials through social influencers; successful implementation of technology to drive purchasing behaviour across different channels; and a local startup which believes it offers a solution which can change the way Millennials live.
5.30: Interactive panel discussion
6.00: Meeting the challenge. Our closing speaker from a major brand puts the challenge into perspective.