Tech-savvy fashionista Sarah Chessis is the entrepreneur and mastermind behind digital fashion brand, Isabella Wren. Combining her signature clothing range with state-of-the-art technology, the trend setter has created a new e-commerce platform that makes finding unique and beautifully tailored clothing easily accessible. Her goal: to make woman feel confident and sexy, one customised outfit at a time.
With just a few clicks of a button, customers visiting the new website simply select their clothing online, enter their measurements and the game-changing technology computes the right fit with incredible accuracy, creating a unique pattern for that individual. 3D technology also allows users to customise the neckline, length, sleeves, and trims on any design. Once ordered, each garment is hand sewn by an in-house Isabella Wren artisan from start to finish and delivered in two weeks.
Focusing on professional wear, designed to take a woman straight from the boardroom to the cocktail bar, Sarah’s creations are worn by CEOs, business leaders and professionals all over the world. Always looking to the future, she has built a scalable business ready for expansion and is working towards Isabella Wren becoming the number one ladies professional wear brand worldwide. “For a long time, especially after adopting my little girl, I have known that I wanted to build a fashion brand that supported woman” says Sarah. “I want to teach my daughter the importance of empowering the female population around the world.”
Before Isabella Wren, the fun-loving and energetic business woman worked her way up from a work placement at a leading stockbroker in London to managing a highly successful financial services office in Singapore. After spending 18 years working with top financial institutions such as Religare Capital Markets, BNP Paribas, E*TRADE Financial and ING Barings, Sarah decided it was time to pursue her interest in fashion and set out to build a brand that empowered boss ladies around the world. After gaining some experience with a clothing brand, the driven entrepreneur moved to Hong Kong and established Isabella Wren in 2014, naming it after her daughter.
Her aim is that the new e-commerce platform will encourage working mums and professionals worldwide to invest in themselves by buying quality clothing that is easily accessible and made from the finest fabrics. Who better than to know what today’s professional women want than a professional woman.