Lui Tong

Position: COO, Strawberrynet

Strawberrynet is a pure-play online beauty store, founded in 1998 and selling to every country in the world, except North Korea and six African states. All from Hong Kong.

Lui Tong, COO of China and business development director for the company, is a strategic entrepreneur who energises and turns around business with digitised structure and entrepreneurial spirit.

She has built Strawberrynet into the world’s leading online beauty store, which features 30,000 products from more than 800 brands, an offer presented in 38 languages. Tong has worked with Lane Crawford, Private Shop and founded her own lingerie retail business Jilian prior to Strawberrynet. She was an early mover when the boom hit China, helping launch

One of the most remarkable features of Strawberrynet is that the business has proven so successful, despite being based in a market where the overall e-commerce industry has one of the lowest penetration rates in the developed world.

A core customer promise is to supply only genuine products, duty-free, which has helped establish a customer base measured in the hundreds of thousands.